Your auto dealership is a complex operation that requires coordinated efforts from all departments to operate efficiently. That’s what makes a CRM solution such a powerful tool for dealership operations.
The right CRM enhances nearly every area of your dealership operations. The top CRM products bundle together multiple features, giving you high-level dashboards that allow for monitoring of performance and clear reports on the real-time status of key metrics. Features vary based on the product but usually include customer data management (contact info, credit and financial histories, vehicle information, and sales and service data), marketing (customized emails, phone calls, direct mail, local print and television content, advertisements, social media and internet marketing) and call center and business development center tools. Other features may include inventory management, market research, and compliance reporting.
That’s a lot of information tied up in one critical system. And that system needs to interact with other software applications. That’s why IT support for Calgary automobile dealerships is essential. You need to keep your CRM and other tools operational and accessible, updated, and protected. For IT services, Calgary automobile industry professionals look to Rafiki to provide industry-specific expertise that delivers results.
There are plenty of options for Calgary auto dealerships looking to install or upgrade their CRM. Here’s a closer look at some of the top products and their best features:
Their CRM products for independent and franchise dealers alike tout streamlined sales, marketing and service functionality that uses automation technology to drive efficiency. Among their top features are:
The company touts its personalized customer experiences that drive retention. Their CRM solution integrates multiple dealership processes into a single view of each customer. The top features include:
With the Dominion Vision CRM, dealerships uses intuitive technologies to combine simple-to-use functionality with user-designed dashboards. Top features include:
With this CRM, you’ll be able to track and record every touchpoint with every customer, and use that information to drive marketing campaigns, generate documents, and measure work. Features include:
When you want to integrate with other communication channels, partners and systems, the ELEAD1ONE CRM offers a web-based system that connects customers and gives managers comprehensive views of operations. The product features:
At Rafiki, we work with dealerships throughout the Calgary area, understand your unique business structure and needs, and support multiple CRM and other dealership software tools. When looking at IT companies in Calgary, choose the provider that knows the auto business and delivers exceptional service. To learn more about Rafiki, contact us today.
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